Author Archives: Louise Severinsson

  1. We look forward to a completely new year!

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    2020 has been a tumultuous year, to say the least, and we welcome 2021 with open arms! It is with great #gratitude and humility that we enter the new year.

    During this past year, we have all had to face many #challenges, and as a company, we are happy to have endured. In 2020 we produced bread and focused on strengthening our bakery and study opportunities on international markets.

    Nothing of this could have been made possible without our #customers, and all of our fantastic #colleagues. Together, we have baked and exported bread, delivered throughout Northern Europe – something that we are incredibly proud and thankful for.

    Going forward, we hope for a year where we hopefully can be close, laugh, eat great food and enjoy life in the company of each other yet again, the way we love!

    #LibaBröd#LibaBrod #2021

  2. Bioenergy

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    Bioenergy covers all of our energy needs.

    We have chosen to supply our operation and production with #bioenergy, a source of energy that is completely carbon dioxide neutral. 

    Making the choice to use bioenergy naturally comes with many benefits, but the greatest of them all is that it is a 100% #renewable source of #energy, and that it lets us make use of the earth’s waste and residual products. 

    Bioenergy reduces our single largest source of carbon dioxide #emissions and provides us with a sustainable source of power for future production. 

    As a company, we have a great responsibility towards our planet. This is one in a series of environmentally-focused #investments to reduce our effect on the climate, and to join the path towards a more #sustainable world. 


  3. A journey towards a more sustainable world.

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    We all know that our food choices affect the climate. One-third of a household’s #climate effect comes from the food of animal origin, in other words, meat, fish, egg, and dairy.

    Bread is a climate-friendly choice and grain is healthy for both the #environment and people. Every single type of flatbread we make is 100% vegan, free from additives, baked with high-quality grain from Sweden and several of our flatbread are free from added sugar. But we do more than that.

    Our flatbread oven runs on certified #bioenergy which is a reliable, clean, and sustainable electricity and heat production solution. We pack our bread in recycled cardboard cartons, and we supply our employees and visitors with charging stations in our parking lots. 

    Our journey does not end here, because we want to keep on finding new, smart, and #sustainable ways for the sake of the environment. With smart choices in our everyday life, we can all make a difference.


  4. Liba Tannour

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    Liba Tannour is one out of many flatbreads found in our #assortment. It is a soft and thick flatbread with a «bubbly» surface, and with a history that spans thousands of years back in time. 

    The story of the well known Tannour began in south and west Asia, and is baked using the same principle today as back then. Nowadays, you can find unique variants of Tannour all around the world, using different methods, shapes and names.

    To stay true to its origin and be considered a «real» Tannour flatbread, it has to be baked on one side. This is traditionally done using a clay oven, and baking bread in this manner is one of the most old-fashioned ways of baking bread in the history of mankind.

    The Arabic umbrella term for bread that is baked using this technique and originates from the western parts of Asia (where Libanon is located) is «Khubz Tannour», which translates to «Clay oven bread». 

    Just like its name, Tannour flatbread is a simple yet incredibly delicious piece of #history. It is therefore with great pride that we cultivate this tradition, and offer this magnificent bread in our #selection!


  5. Website – Arabic!

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    Right now, we are in the middle of an exciting #project

    Our website is receiving an additional language option in Arabic.

    Some of our customers has Arabic as their native language. We want to be able to meet our customers as much as possible in every situation, and provide them with information in an accessible and simple way. 

    In the picture we see Louise Severinsson from Marketing, who has been busy with handing over every single piece of text from the website to our Arabic Copywriter. Exciting indeed!


  6. Flatbread

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    Among our different types of flatbread, we have Liba Råg (Liba Rye). It’s a bread ingrained with just as much love and craftsmanship as our Liba Original, but with a different baking process and ingredients.

    Liba Råg is free from #additives and is baked on rye wholegrain (61% of it!). In other words, Liba Råg is incredibly rich in fiber, which gives us a coarser bread with a lot of taste which is noticeable with every bite.

    There is an entire science behind every type of bread that we choose to produce. Finding the perfect composition of ingredients, fermentation process, and time spent in the oven, are all crucial for a perfectly baked flatbread. Every grain, minute, and moment matters, so you can enjoy a truly wonderful flatbread.

    With our versatile bread, we want to be the number one choice, regardless if you’re looking for white or wholegrain bread. Therefore, we spend a lot of time with R&D (#research & #development), so that we may continue the strive to always improve our bread and expand our flatbread selection.


  7. Meet the team – Pierre

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    Say hi to Pierre!

    Every workday he gets up at midnight, to be at work, and ready to go at 1 a.m. He is one of all of our amazing drivers who make sure that there is always fresh bread on the shelves of our retailers.

    Pierre has worked as a driver with us for 11 years, and to him, Liba Bröd is like a family. 

    When we ask him what he values the most in his daily work routine, he answers this:

    «I appreciate the customer contact and visiting our retailers. To be able to provide something beyond an ordinary delivery is something that I find very valuable. Putting in the extra time and effort is never a bad idea, and usually, it comes back in the shape of a reward at some point. It’s a great feeling!»


  8. Smarketing meeting

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    The #Smarketing (Sales & Marketing) project is in full swing, and we are hard at work with bringing the #teams together to create new opportunities as early as during 2020.

    Both departments have valuable knowledge and with a tightly knit cooperation, together we can make sure that every competence and #insight is utilized.

    During our last meeting, we went over the significance of each and every encounter with a customer. Being in direct contact with #customers, the sales department had the opportunity to raise important questions and cases they handle regularly. Together we created «tools» that will strengthen our customer service. 


  9. Meet the team – Sergio

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    Say hi to Sergio Fadel! 

    Sergio is currently working with #research and #development (R&D) at Liba Bröd. A challenging yet fun task that includes activities that the company undertakes to innovate and introduce new products. 

    We asked Sergio what he likes most about his job: 

    «The answer is easy, being a part of bringing the company forward! My task is to identify what we lack in our assortment and how we can fill that gap. It is both a challenging and fulfilling #job, with a lot of variety» 

    What is your favorite part about Liba Bröd as a #workplace

    «Being a part of a #community that promotes personal development and that the company gives me space to grow. In addition to that, it is my colleagues, of course. It may sound like a clichée, but I really mean it!» 


  10. Smarketing

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    During Q3 and Q4 of 2020, sales and marketing will work together even closer than before, and in doing so form a #Smarketing team. We do this to give ourselves a better chance of helping one another, and together reach our full potential by providing, pin point and acknowledge #market demands and customer needs.

    Both departments will function as support for each other, and will be able to provide the other with the right tools and information. By doing so, we believe that we have a higher chance of reaching our #goals.

    In the past week we started this new #cooperation with a wonderful kick-off! We discussed in which ways we can help each other, why we should help each other, and also showed a glimpse of upcoming projects. Super exciting, to say the least!