Author Archives: Louise Severinsson

1. Meeting – Quality & food safety team

   4 august, 2020 10:37 Leave a Comment

   Every month, all #team leaders within the company gather to debrief the previous months. Present are also our Quality & Food Safety team. 

   All of our team leaders are trained Quality Controllers (QC), to strengthen our #corporate mindset regarding quality. 

   During these meetings, everything from health requirements, #safety routines and processes are being discussed, as well as previous and upcoming events. We constantly look over our product quality – and how we can improve further. 

   As we grow, a tightly knit cooperative mindset becomes even more important, and that we always are meticulous and never compromise on quality.

   If we are to continue baking high quality flat bread, we also have to continue being the best team, and that is only possible by continuously improving.

   #LibaBröd

   

2. Behind the bread

   8 juni, 2020 17:26 Leave a Comment

   At first glance, flatbread as a product might easily be perceived as modest and simple. But the fact is, there are a lot of different types with heaps of science, tradition and trial & error that have contributed to the Liba Bröd we know today. 

   In our assortment, you will find five different types of flatbread. Each one baked in a specific way, with different ingredients and #processes. Some of them are coarser, and some are fluffier. Others have more texture, and some have a softer consistency than the original bread. What they all have in common, is that they have oriental roots, are completely #vegan and free of #additives – with an incredible amount of heart and #passion baked into them. 

   For us, flatbread is all about cultural heritage, a craft and a skill. We devote all of our time to testing, tasting and feeling, to never stop improving. We do this, so that our #customers can continue to enjoy a fantastic bread, made to feel simple.

3. Check out our new project!

   27 mai, 2020 16:13 Leave a Comment

   During the past week, our exciting and awaited cooperation with ICA Gruppen started. You can now find several of our tasty recipes brought to you by our #marketing department on their website (link at the end of this post). It has been an amazingly fun #project to work on. We produced tailored recipes for how to make the best Liba-pizzas and Liba-snacks (but of course, you probably already know that the possibilities with our bread does not stop there …) On the ICA #website thousands of people gather #inspiration for different meals and occasions, so for us it feels amazingly great to be presented there. You can find our recipes here; https://lnkd.in/dew57qKhttps://lnkd.in/d-C9QMK

4. Our CEO

   16:08 Leave a Comment

   “To me, it is more than just a job. It is about carrying a flag with huge pride.”

   Our CEO Elias Fadel is the sixth generation whom cherish the art of baking genuine flatbread. You have been with the family bakery Liba Bröd for almost six years now! Looking back, what aspects of being here are you particularly fond of? “Being a part of a very warm and vibrant #workplace. There is a mutual understanding here that behind each individual at Liba Bröd there is a story, where every employees’ unique skill set and background are valued. A lot of focus is put into creating a workplace for #community and happiness!” According to Elias, working at a bakery might not always be quite what you would expect. “Believe it or not, working as a CEO at a bakery is more dynamic than you might think. At Liba Bröd we continuously re-evaluate our offers and ourselves, in order to provide our #customers with an adaptiveness and flexibility. But, what makes this place truly unique as a workplace is the balance between professionalism and fun, making it a wonderful place to spend your working hours.“ The decision to work in the family #business, was it an easy one? “To me, it is more than just a job. It is about carrying a flag with huge pride.”

5. Marketing Manager – Eliane

   16:06 Leave a Comment

   Today we’re having a chat with the #Marketing Manager of Liba Bröd – Eliane Fadel She is driven by challenges, that’s when she’s right in her element. As a company with an ever increasing #growth, with short chains of decision making and where the board unanimously agrees that we always need to be better, she feels right at home. What is the best part about your #job? “It’s the opportunity to have a #team of my own. When the team grows in their ability to deliver a higher level of #work it challenges you to grow. It motivates me to continuously deliver the best performance that I possibly can. To optimize our work processes and match the right competence with the current goal!” What do you like most about Liba Bröd as a #workplace? “The youthful spirit that promotes a creative work environment. We hold a huge amount of respect for each other, and we value each others competence. This is, if you ask me, what I see as the biggest contributing factor to the strong sense of #community that we have.”

6. Project day

   15:54 Leave a Comment

   During 2020, the #marketing and #sales departments will work more closely than ever before. We have a lot of different #projects brewing. It’s important that we utilize the two departments respective #competence to the fullest. If we do this, we make sure that the end result as experienced by the customer, be it #B2B or #B2C, is as great as it possibly can become. In the picture we see Eliane Fadel and Louise Severinsson, who are planning some of the upcoming #campaigns for #2020. It will be an eventful year, to say the least!

7. We are live on Pinterest!

   15:52 Leave a Comment

   Towards the end of last year we started our very own #YouTube channel, and now it’s time for #Pinterest! You can now find an assortment of yummy and inspiring #recipes using #LibaBröd as the main ingredient or as a component. We hope to inspire people the endless #possibilities of our bread, and at the same time be present on a channel where lots of bread and #food lovers spend their time. Stephanie is in charge of making sure that every new recipe that we create finds its very own home on Pinterest, and we are super excited about being live! You’ll find our page here: https://lnkd.in/gURca42

8. Meet the team – Nour

   13:19 Leave a Comment

   Meet Nour Habli, our bouncy and lovely order receiver! Nour has been with us here at Liba Bröd for three years, and her #responsibility lies in receiving and handling all of our orders. An important part of her work is building the relationship between Liba Bröd and the customers, and that we succeed in conveying our #knowledge and #passion in not only our products, but also in the day to day interaction with the people we work with. When we ask Nour what she thinks is the best part about her work, she has this to say: «The best part about my job is the possibility to get to know our customers. My job is built upon the notion of understanding the customers’ needs, and being able to provide them with the best service possible, regardless of the situation. This part becomes so much easier when you have had the possibility of building the #relationship up from the start! With the regular contact you build a kind of special bond, and the customers feel like colleagues. They really bring a lot of positive energy into my daily work!» And Nour, what do you think is the best part about #LibaBröd as a workplace? «That every day feels like coming home! My colleagues really feel like my very own, special little family. It truly is a wonderful place to work.»

9. New recipes

   13:07 Leave a Comment

   »The bread of #possibilities»

   During this week, the #marketing department has been working full time on our #exciting recipes! We have also begun a bigger and awaited #project, which in itself contains a lot of recipes. This will be published during week 22. The project aims to provide full focus on why we call our bread «The bread of #possibilities«. With the finished result, we hope to #inspire different households in #Sweden and around #Scandinavia. Below you will find some behind the scenes-material, produced by our awesome colleagues in marketing; and Louise Severinsson!

   

   

10. Meet our graphic & digital designer

    12:44 Leave a Comment

    Meet our graphic & digital designer – Stephanie Fadel! A big part of Stephanie’s work related responsibilities consists of implementing thoughts, ideas and design for printed material. She graduated as a digital #designer 2018 and ever since she finished her studies she’s been with us here at Liba Brod. When we ask her what the best part about her #workplace is, she has this to say: “The sense of #community, the possibility for personal growth and being able to participate in taking the company forward. I love the opportunity to be creative, and that thinking outside the box is something we’re encouraged to do.” We also asked her what she thinks is the most exciting thing about her workplace: “That is, without a doubt, me being able to be a part in creating new designs. Wether its package design for new products or point of sales marketing material, I’m always being involved in the process from sketch to production. Then, my colleagues are a huge part of my everyday life. It’s them who motivates me and make me perform to the absolute max!” During 2020, Stephanie will focus her talent on creating our in-store marketing material, which is shown in a sneak peek in the picture below. We think it’s looking great! #behindthebread#libabröd #libabrod

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